Author & Entrepreneur
Hello and welcome to Nel-Olivia-Waga.com. I am an international brand consultant, influencer and author, driven by a passion for art, nature, wellness and the joy of the journey. My professional goal is to actively contribute to the transformation of the luxury industry and inspire it to become a role model for sustainability and well-being. I believe that luxury brands play a vital role in setting quality standards across various industries and therefore hold the potential to make a positive impact on society.
For years, I have been studying the science of well-being and sustainability. I actively participate in conferences and courses worldwide to stay up to date on the latest developments and trends in these fields. To deepen my knowledge, I have obtained several health and well-being certificates from Yale University.
Before becoming an entrepreneur, I graduated from university with a diploma in business management, marketing, and communication. I worked as a model, followed by international sales and marketing roles in the fashion and private banking sectors (Hugo Boss, Deutsche Bank, Coutts & Co). I have lived in multiple countries across Europe and North America, and I am fluent in German, English, and Polish. My main base is in Zurich, Switzerland
In 2014 I founded HER/etiquette and re-launched it in 2019. I lead this international blog that explores luxury lifestyle from a conscious standpoint. It covers stories around topics and brands that represent enjoyment, beauty and high quality standards, but are also committed to ethical craftsmanship, sustainability and social as well as environmental responsibility.
My boutique brand consultancy was established in 2015, and re-launched as YMPACT LAB in 2022. Based in Zurich, operating in global key markets, we offer bespoke marketing consulting services focused on strategy, purpose, and sustainable impact. We create future-facing concepts and holistic experiences, driven by the expertise of our team and a network of leading-edge advisors.
Since 2015, I have been contributing to Forbes.com, sharing insights on all things travel, the beauty of nature, contemporary art, and holistic well-being. Headquartered in New York, Forbes is one of the world’s most influential economic magazines.
In 2024 my first book will be published: THE ARTWELL JOURNAL . It is a workbook series, based on a self-improvement concept, that merges art and color therapy with mental wellness. Through journaling, drawing, and coloring, these journals guide readers to create “the museum of their subconscious mind”, uncover patterns, and cultivate new beliefs for a life filled with happiness, well-being and joy. It also functions as a platform for partnerships with brands, museums, and artists on exclusive editions, cultivating a blend of creativity, personal growth, and artistic expression.
From the very first days of my entrepreneurship in 2014, I've been supporting, promoting and raising funds for various charity entities of the United Nations, especially UNICEF and WHO.
In 2019, I became a #TOGETHERBAND ambassador for SDG Goal #3 "Good Health and Well-Being". Backed by the UN Foundation, world-leading companies and cultural figures, Togetherband.org is a global initiative that raises funds and addresses issues for each of the 17 UN Global Goals for Sustainable Development (SDGs). It also provides significant on-site support to those in urgent need by partnering with numerous NGOs.
Since 2023, we are partnering with GROW MY TREE to plant certified trees in the name of our clients for each of our completed projects, actively contributing to global reforestation efforts.
